As a producer, which core values guide the way you grow/raise your products? Have you ever communicated those values to your consumers?

Research from the Centre for Food Integrity shows that one of the most effective ways to build trust with consumers is through shared values. Therefore, BCAC is working to develop a set of “shared values statements” for the agri-food industry, with the goal to maintain and enhance perceptions of BC agricultural producers among the BC public.

BCAC needs producer input to be sure that the statements fully reflect the shared values of the industry. You can help by completing a short (10 minute) survey. Responses must be received by November 16, 2018.

Each person that participates has the chance to enter in a draw for 1 of 5 $100 VISA gift cards.

The survey can be accessed here:

If you have any questions about the content of the survey, please contact:

Becky Parker
Manager, Community Trust
[email protected]

If you have any technical difficulties with the survey, please contact:

[email protected]